Aug 02 2008

Become an Event Planner

Published by Jill Florio under Career Help


This latest e-book from Fabjob is particularly impressive, and not merely for career-changers. If you’ve ever been assigned the duty of pulling together an event at work, or you’re about to host your family reunion, then this must-have book is for you.

How to Become an Event Planner leads you by the hand from conception to execution of your shindig. Oft-forgotten, but critical planning aspects include: how to set up seating arrangements for each kind of gathering (numbers of participants vs. level of interaction desired), set up and implement a crisis-control plan (you can’t predict what may happen, but you should have thought about how not to lose your head in chaos), work with VIPs, dignitaries and celebrities, handle the media, secure a site permit - even how to hire Austin Powers impersonators for your guests’ entertainment!

The list of venue possiblities is also fun to browse, and suggestive of unusual party concepts. Among the options: planetarium, zoo, Houseboat or cruise ship, sports complex - imagine an event at a Zoo! Endless possibilies present themselves for fun themes…ie, Jungle Party, Robinson Crusoe, Survivor, Castaways, Monkey Madness, Ringling Brothers’ Circus, Crocodile Rock…

The usual competantly executed Fabjob checklists and business templates are in place, along with spicy insider tips (ie - ask your vendors for corporate discounts) and info on how to get this kind of business off the ground.

If event planning sounds like the career of your dreams, here are ten steps to follow based on the FabJob Guide to Become an Event Planner:

1. Learn about the profession: “Event planner” is a broad term that encompasses everything from corporate meeting planners to wedding specialists to catering and hospitality coordinators. Spend some time initially reading books, searching online and talking to working event planners to see what areas interest you the most, and to become familiar with what is expected of you on the job.

2. Take stock of your talents: Successful event planners combine excellent interpersonal skills with organizational ability to find out exactly what their clients want, and get the job done. Other key talents include resourcefulness (accomplishing what you set out to do in the face of challenges) and a creative flair or an artistic nature that sets your skills apart from the competition.

3. Educate yourself: While no degree is necessary to become an event planner, areas of study (which you may already have) that impress potential employers and clients in this field are public relations, marketing, advertising, human resources, business, and retailing, as well as hotel and restaurant management, hospitality and tourism. If you want to strengthen your skills and supplement your natural abilities, degree programs are available specifically in event management, as well as industry educational seminars and at-home study courses.

4. Develop your materials: Before you begin job-hunting, you will want to organize your self-marketing materials so that they present you at your best. If your resume is lacking in actual experience, try volunteering to work with an event planner or organize a smaller, local event on your own. Make sure you ask those involved to write letters of recommendation for you to show your future employers or clients. Take pictures of all your work, and use them in your portfolio to demonstrate what you have done, and can do, for your clients’ or potential employers’ events.

5. Find out who’s hiring: In addition to job advertisements (found on related job boards and classified ads), you should also directly contact organizations you wish to work for. Larger businesses, associations and not-for-profits, universities and municipalities all have a need for event planners, as do hotels, tourism bureaus, casinos, cruise lines, theme parks, and event planning firms themselves. Be creative in your job search – the simple question, “Who plans your meetings and events?” can open doors in the unlikeliest of places.

6. Interview success: Prepare for the interview by thoroughly researching the company. This will help you be prepared for their questions and to also know what questions to ask yourself. Have your portfolio and other materials with you and be prepared to discuss them at length. Remember that your choice of dress can give you an opportunity to show that you are both professional and creative, so put some thought into your appearance. During the interview, use confidence and enthusiasm to sell yourself and your talent. Above all, relax and be yourself!

7. Setting up your own business: When you think you’re ready, self-employment could be the next exciting step in an event-planning career. In fact, many people break into the event-planning field with this goal in mind. You will want to look into the financial and legal aspects of the venture, and study the market and your competition so you are ready for the challenges that await you. Decide on an image you want to project to your clients and market yourself accordingly, using a variety of media.

8. Finding clients: Your main source of business will likely fall into one of two categories: corporate or social. Your local chamber of commerce can be a great resource to find the contacts in the corporate world and word-of-mouth is generally your best bet for social clients. Promoting yourself for free (through seminars, newspaper columns, etc.) is a cheap and effective way to let people know who you are and what you do, and their referrals may lead to even more work for you.

9. Networking: You can have the best ideas and be the most creative, perfect person for the job, but without the right contacts, you might as well stick to throwing birthday parties for your family! Plan to attend trade shows, join clubs and organizations and socialize as much as possible to meet potential clients and business contacts. Get comfortable talking about what you do to everyone you meet, and always hand out your business cards.

10. Boosting Your Creativity: The more events you do for one client or company, the more challenging it gets to generate fresh ideas. When you need a boost, turn to TV and movies, retail stores (for materials), consumer magazines, the Internet, or even a walk in nature to reawaken your senses and inspire you to new creative heights. Your suppliers can also be a source of innovative ideas (that use their products, of course!) Maintaining your creative edge is essential to staying on top of your game in this business, so seek inspiration constantly.

You can order the e-book here, for $29.95


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Aug 01 2008

Pamper Your Dog at Christmas [book]

Published by Jill Florio under Pets

Love your dog, or have a pet-crazy friend? Here’s a list of 10 ideas from 50 Simple Ways to Pamper Your Dog. Test-run by me:

1.Keep a toy chest for all your dog’s playthings. This is a good one, since my dogs have so many toys that people think I must have children in the house. I leave out three toys at a time, maximum, and rotate the toys as the dogs get bored. Each time a new toy comes out of rotation, they think it’s brand-new.

2. Give your dog a nickname. You know he’s already got one anyway. It may as well be official. Frodo responds equally well to Frody, Little Dude, Freakface and Goober.

3. Once a week, put your dog’s bowls in the dishwasher. Excellent advice. I don’t want want bacteria building up in those bowls any more than in mine.

4. Make a doggy scrapbook. Well, I have not gone so far as to make a plaster cast of Frodo’s little puppy paws, or include hair from his first grooming, but he does have a framed print placed prominently in the livingroom. And, of course, a picture in my wallet.

5. Brush his teeth. My dogs love their toothbrushing sessions. I use a toothpaste for dogs (tastes like chicken), with their own special dog toothbrushes (made for their softer enamel). Once I am done brushing, I let them gnaw on their brushes a bit. Hey, I’ve also got tartar-control dog biscuits and flossy-thread rope toys. No one should have to deal with bad dog breath.

6. Don’t forget the Christmas stocking. The dog stockings are shaped like bones and full of yummy dog treats and squeaky toys.

7. Buy doggy booties. I have some all-terrain dog Muttluks for seriously rocky hiking trips. My dogs walk funny in them at first, then shrug and get used to it. When I remove the boots, I look at the leather bottoms. All those scratches would have been on my dog’s tender pads. Booties are also nice for keeping pads off hot asphalt, and fleecies are great against winter’s ice and salt.

8. Take him swimming. A nice activity that I’m going to have the canines do when they start aging. Dogs are very prone to arthritis, and swimming is a no-stress sport. I have little dog life vests, so they can exercise their limbs even in their golden years.

9. Pray with your dog. One of the book’s nicest suggestions is saying grace with your dog at mealtimes, offering thanks for his loving presence during a cuddle, or allowing some quiet space to be reflective together each day. I once heard a psychic say dogs are very spiritual. It’s probably true.

10. Buckle up. PetsMart and other pet companies design seat-belt attachments that clip right onto your dog’s harness. In an accident, you don’t want your favorite ball of fur to come flying at your head or against the windscreen. It also keeps dogs from climbing into the driver’s lap or all over your passengers. (The book mentions that some new vehicle models from Saab, Audi and Subaru even come with their own dog-restraint systems. How’s THAT for cool?)

There are 40 other unique ideas, and the author also published an edition made for cat-lovers. Anyway, it’s a cute book, and at under ten dollars, would make a decent gift.

50 Simple Ways to Pamper Your Dog

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Jul 31 2008

Become a Personal Shopper [ebook]

Published by Jill Florio under Uncategorized

Like to shop? Wish you could do it for a living? Don’t let your talents go to waste - learn to earn by shopping for others. How to Become a Personal Shopper, an e-book by Fabjob.com, makes it seem easy to fine-tune your shopping savvy into making the grade as a professional.

Interesting chapters discuss how to spot fashion trends, how to present yourself, how to find clients and help them define their needs.

Clientèle can vary, depending on your local demographic and personal inclinations. Grocery shopping for the elderly, picking up school supplies for harried mothers, and buying holiday gifts for busy CEOs are all options you can consider, according to author Laura Harrison McBride.

Some tips from the book:

  • If you go into business for yourself, the name you choose helps determine the client demographic you can attract.
  • A catchy, professional phone message, on a dedicated phone line, will help your home business show a classy image.
  • As a personal shopper, you need to present the image you want your clients to admire. This means wearing fashionable outfits are part of your job description :)
  • There are endless niches in this business. You could specialize in helping professionals aquire a power wardrobe, shop for people planning vacations (and other concierge-type services), buying corporate gifts or selecting a week’s worth of gourmet foods.
  • Window shopping is crucial to success in this career. You need to know what’s available, what’s on sale, and where to find what potential clients might need on a moment’s notice.

One thing I like about the Fabjob books are the depth of information they provide to making a change to new careers. They provide actual samples you can use as templates, including -

  • Sample resume
  • Sample of what to say when talking to a prospective client
  • Sample list of questions to ask vendors
  • Sample list of questions to ask new clients
  • Sample client information
  • Sample invoice
  • Sample contract

Their website also offers tons of free content about job changing in our current economy. This article outlines questions to ask yourself if you are considering a career change.

The e-book costs $29.95. You pay online and the book arrives at your email address a just few minutes later. Not a bad deal in this world of instant gratification.


FabJob.com publishes e-books (and a number of books in print) that can help you break into a “fab” job. Visit Fabjob.com for information or to purchase a copy of the aforementioned book.

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Jul 30 2008

Become a Wedding Planner [ebook]

Published by Jill Florio under Career Help

Jennifer Lopez’ 2003 movie The Wedding Planner introduced audiences to the concept of planning other people’s weddings for a living. Having planned and executed my own marital hoopla, I believe such a service would’ve saved me countless hours of stress. I’d even say a wedding planner, to any harried young bride, would be worth her weight in gold.

My own event was gorgeous - at the expense of many newly-grayed hairs. Too many important decisions get blown out of proportion when you’re planning what conventional wisdom calls the ‘most important day of your life.’ But now that I know the ropes of handling vendors and scheduling and running a ceremony, I wouldn’t mind doing it all for someone else.

That’s where Fabjob’s new e-guide to Become a Wedding Planner comes in. If I was going to switch careers, I’d follow this user-friendly, 226-page book’s advice on to do it.

Specific instructions on how to study weddings, plan events, get hired on by a company or start your own make this text an invaluable source of insider information.

According to authors Catherine Goulet and Jan Riddell, weddings are a booming American industry. They say the average traditional wedding costs $19,100 for 186 invitees. It’s a $45 billion a year industry, and planners can earn between $50-100,000 a year for their efforts.

Wedding Planners can either perform full or partial wedding planning serices. A full-service wedding could include everything from planning the engagement party, shower, rehearsal, and of course, the big day from start to finish. Partial contracts might include only an initial consultation, finding the right vendors (ie - caterer, photographer, band, florist, etc), or coordinating the wedding ceremony itself.

Specific lists of questions to ask vendors are provided: key queries to ask about venues, changing rooms, parking, interfaith restrictions, food choices, beverage service, wedding insurance(!), extra fees for each supplier, and so on.

While lots of the planning process sounds like fun, for example, finding musicians, tasting cakes, planning decorations and helping couples explore meaningful marriage vows, it’s not all just about throwing a really good party. Sections of the Fabjob guide remind you you’re involved in a business, as well. The sections on getting hired, and of becoming self-employed, point out the realities and lend a bit of solid advice for getting your fledgling career off the ground. They even help you decide how to set up fee structures, which is rare to find in any career reference.

Here are ten steps to become a wedding planner, recommended by the Fabjob advice website:

    1. Develop your skills

    Successful wedding planners have a number of traits in common. They are usually creative people with excellent interpersonal skills who love to plan events. While most of these traits come naturally to many wedding planners, an important skill that some need to develop is organizational ability. To help you stay organized, you can create timeline schedules and checklists, and use organizational tools such as a day planner or binder to keep track of all the wedding details and paperwork.

    2. Learn about weddings

    There are numerous details involved in planning a wedding — from selecting the wedding date to choosing the menu for the reception. You can learn how to plan weddings by taking continuing education classes or through self-study. To teach yourself, attend and help out with as many weddings as possible, visit bridal shows, read wedding magazines, and conduct informational interviews with clergy of various faiths, recently married brides and anyone else connected to the wedding business such as florists and caterers.

    3. Create a portfolio

    A portfolio is a collection of photographs that show people your skill at planning weddings. To develop a portfolio, offer your services to friends and family who are getting married in exchange for pictures for your portfolio. (You can ask them to write reference letters for you as well.) You can also include photographs of table settings or room decorations you have created in your home, or pictures from your own wedding to show your creative side.

    4. Find a job in the wedding industry

    Even if you plan to start your own business, consider getting a job in the industry first. Besides employment benefits, these positions can be used as a stepping-stone to gain valuable experience and contacts. Wedding coordinators are hired by hotels, country clubs, and churches across the country. Some of the more exciting options include working as a wedding coordinator at an attraction such as Disney World or at a resort in a location such as Hawaii, Las Vegas, Europe or the Caribbean. Many other job opportunities for “bridal consultants” are available with companies that supply products and services for weddings including bridal shops, department stores with gift registries, florists, and caterers.

    5. Set up your own business

    Setting up a wedding planning business is not much different than starting any other business, with a few exceptions. You should be able to work from home as long as you set aside an office space free from interruptions from children or pets. This is especially important if you plan on holding meetings with clients there. Set up costs will be minimal but you will need a computer, fax, business phone line, cell phone, business cards, and marketing materials such as a website. Before setting up your business, take advantage of the free advice offered by agencies such as the U.S. Small Business Administration.

    6. Choose a specialty

    Wedding planners offer a variety of services and packages based on their specific skills and interests. For example, you might offer complete wedding planning services, wedding day co-ordination only, or consult with brides and grooms who want to plan their own weddings. Some wedding planners specialize in arranging “destination weddings” at resorts or on cruise ships. Decide which services you would like to offer.

    7. Develop relationships with vendors

    Vendors are suppliers of any product or service related to weddings, such as limousine companies, musicians, photographers, party supply companies, invitation printers, etc. Vendors can be a valued partner in planning a successful wedding and a great networking ally. Conduct informational meetings to learn about their services, and what discounts they can offer you as a wedding planner. Before recommending a site for a wedding ceremony or reception, visit and inspect the premises. Take notes on the condition, size, cleanliness and capacity of each venue so you can guide your clients in making suitable choices. Always follow up with vendors after the wedding with a thank you note or to discuss any changes you want for future.

    8. Get clients

    One of the best ways to get clients is through your relationships with vendors. Supply business cards and brochures to the bridal shops, caterers, florists, photographers and other vendors you work with, and ask them to recommend your services to their customers who are getting married. Other ways to market your services include advertising, networking, participating in bridal shows, or even organizing your own bridal show.

    9. Consult with clients

    Once you start getting calls from brides and grooms, arrange a client consultation meeting. The purpose of this initial consultation is to learn as much as possible about the couple and what they want, so you can show them how hiring you will help them achieve the wedding of their dreams. Be prepared to ask questions to find out what type of wedding they want, their budget, number of guests, etc. At this meeting you will discuss your fees, which might be an hourly rate such as $50 per hour or a flat fee. Explain how you can help them have the worry-free wedding of their dreams.

    10. Be recognized as a professional

    Successful wedding planners are always interested in learning new ideas they can use with their clients. Consider joining a professional association for wedding planners to keep up with new developments in the industry. Clients will be impressed with your affiliation to a professional organization, especially if it certifies you as a professional wedding planner.

A nice bonus to this guide are the ready-made checksheets crucial for wedding planner consultations, sample invoices, and contract templates. I wish I’d had this information when planning my own event - or knew how to hire someone to do it for me.


FabJob.com publishes e-books (and a number of books in print) that can help you break into a “fab” job. Visit Fabjob.com for information or to purchase a copy of the aforementioned book.

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Jul 29 2008

BAKING SODA - Over 500 fabulous, fun and frugal uses [book]

Published by Jill Florio under Home and Garden

I got my hands on a copy of a most unusual title while browsing my favorite used bookstore. The title was arresting enough, reading, in large print, BAKING SODA. Hmmm. It was lengthly subtitled, Over 500 fabulous, fun and frugal uses you’ve probably never thought of.

It sounded like a challenge. And if you are anything like me, you’d happily spend hours reading the thing, highlighter in hand to memorize new uses for an old household staple. How could I pass this up?

Vicki Lansky’s one-woman tribute to sodium bicarbonate boggles the mind. In her own mother’s words, “Who would believe she could have come up with all these uses?”

Everyone knows you can cook with baking soda: it makes bread rise. It’s a natural antacid. Dentists say you can brush your teeth with it. And it’s quite common for to see an open box in the fridge for food odor absorption.

But did you know that fridge box is only good for 3 months? After that, its freshening properties are used up. Get another box. What to do with the used-up, old box? Well, Lansky’s got ideas for that, such as sprinkling the powder around the soil of tomato plants to lower their acidity and discourage pests. I haven’t tried this one, yet.

So, okay, I’m game. I tried a few of these ‘uses’ and hard a darned good time doing it. My fiance thinks I’m nuts for getting so excited over baking soda, but likes that the product is undeniably cheap.

Here are the ideas from the book that I tried, and how it all went.

* Laundry Booster – On the book’s recommendation, I added a ½ cup to my washer load, along with my detergent. Not only did my colors and whites come out brighter, but even my workout clothes smelled nice when I took them out. Lanksy notes this boosting effect only works with liquid laundry detergents, however. I suspect the deodorizing effect works with either kind.

* Garbage Disposal Maintenance – When I noticed a stink arising from the disposal afer a weekend away, I immediately poured a ½ cup down the drain, followed by vinegar. It bubbled and frothed and took the nasty scent away. I didn’t even need to run water after it.

* Garbage Can Odors – This one’s easy – sprinkle over wet, nasty garbage to remove the odor. My take is that you need too much soda to really get the odor out. It’s better to just take out the garbage. But I did find that sprinkling a little soda in the garbage can bottom, between changing the bags, was helpful.

* Carpet Cleaner – Sprinkle over the carpet and let sit overnight. Use a cheese shaker or flour sifter to spread it evenly - otherwise it either clumps, or all comes out at once. Vacuum in the morning. This old technique still works great. As the proud owner of two dogs, I can verify how well baking soda works to dissolve canine odor.

* Tarnished Silver – I tried two baking soda techniques for cleaning silver and was pleasantly surprised with both.

In the past, I used harsh-smelling chemical products, the kind that’s impregnated in a wad of wool, to scrub, scrub, scrub my silver. The process was always messy and stinky. On really old, dirty, heirloom silver, it didn’t even work at all, besides stripping away my silver plate to reveal the copper beneath.

Blech. These methods are MUCH better:

1. Baking soda and water, mixed into a paste, cleans the tarnish right away. Spread the goop all over your silver item, let it sit for ten minutes, then rub with your fingers (or an old toothbrush) until dirty baking soda paste falls away. Rinse, buff – and if necessary – repeat. This method cleaning and safely bids the grime begone from my stemware and plates.

2. The other method is great for utensils. Fill a plastic bucket, or your sink with hot water. Add a square of aluminum foil. Sprinkle your silver with baking soda, drop into hot water, and let sit 15 minutes. Take out the silver and buff with a soft cloth. My silver turned clean and shiny with very little effort!

Baking Soda: Over 500 Fabulous, Fun, and Frugal Uses You’ve Probably Never Thought Of (Lansky, Vicki)

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Jul 27 2008

New Ways With Paint: Over 100 Techniques and Decorating Ideas [book]

Published by Jill Florio under Uncategorized

This bright and snazzy decorating book offers tons of original paint ideas for walls, room dividers, furniture and even curtains.

All kinds of paint techniques are discussed with plenty of pictures to help visualize differences between frottage, combing, dragging, ragging, gilding, flogging, washing, masking and splattering. Plus, if you enjoy frottage design (just for example), there are instructions for using abstract, pictoral and rolled styles.

[Don't know what frottage is? Basically, it's layering thickly with paint, then placing plain paper over the design, pressing down and peeling off. This really makes a unique look on whatever surface you choose to decorate. To me, the resultant design has a very contemporary textured look.]

Frankly, I think stenciling, decoupaging and antiquing/crackling are old hat, but this book does offer novel ways to use these often overplayed techniques.

What I like best about this book are the ideas I’ve never seen anywhere before. There is an entire section devoted to using metallic paints - like painting an aspen leaf in gold and using those as classy transfer stamps. They show a carmine red wall over a bar area, with silver aspen leaf transfers stamped in a casual pattern. The effect says “glamour” in an Art Deco-style. Using gilded gold or silver for splatters is another expensive-looking idea - a nice living room accent wall option I fantasize about trying.

The gilded glass technique looks very, very rich - in a good way. It has a artsy penthouse appearance. This is just one of the impressive-looking techniques that is actually easy to do, once you have the proper tools and directions.

One two-way drag pattern looks just like blue jeans! Think of how cool that would look as an accent wall in a rec room or boy’s room. They have it placed in a kitchen backsplash and it looks quite modern.

The last section of the book is all about using these designs in actual roooms. Most of the designs - even the historically countrified ones - look very modern. I noticed Retro Space Age (the are calling it Urban Chic), Botanical Bohemian, Natural Living and Eclectic Country.

Finally, two pages of cut-out stamp and stencil designs are offered.

New Ways With Paint: Over 100 Techniques and Decorating Ideas for Walls, Floors, Fabrics, Furniture, and More

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Jul 26 2008

The Simple Pleasures of Tea [book]

Drinking tea is an age-old way to pamper yourself. Simple Pleasures of Tea is a delightful book about one of life’s most cozy and comforting activities. The book’s introduction sets up the lovely premise of using teas to enjoy a simpler lifestyle.

Many wonderful ideas for infusions, types of honey and recipes for cooking wonderful baked goods that go well with tea follow. I love the quietly festive recipes, like Red Velvet Cake, Mexican Wedding Cookies, Lemon Tea Bread, Buttermilk Biscuits, Rhubard-Strawberry Crisp, Pumpkin Bread and Raisin Scones. Yum - comfort foods for chilly afternoons with tea. There also are recipes for homemade teas, sun teas and steaming tea facials.

The Simple Pleasures of Tea book also FEELS good. The pages have a nice clay coating and really gorgeous pictures. Great quotes from Emily Post, the Wind in the Willows and Thoreau spice up the content. It’s a pretty lovely little kitchen, breakfast nook, or tea shelf book.

Simple Pleasures Of Tea (Simple Pleasures)

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Jul 25 2008

Neutrogena Fresh Cooling Body Mist Sunblock

Published by Jill Florio under Beauty, Health and Wellness

This is an outstanding sunscreen and may even be what I have been waiting for my whole life. :) That might sound extreme, but I might actually be in love with this product. cooling mist spray sunscreen

Doctors and skin care professionals tell us we need to wear sunscreen every day - rain, snow or shine - to prevent skin wrinkles, skin cancer and hyper-pigmentation. Sunscreen is an essential skin care element, and actually, the most important cosmetic you wear.

I have been searching for a sunscreen that doesn’t feel gloppy on, won’t make me break out, is easy to reapply and pleasant to use. This sunscreen wins on all counts!

First off, Neutrogena Fresh Cooling Body Mist Sunblock comes in a spray container. You press the nozzle and a very fine mist comes out. The mist dries instantly, leaving no sticky residue. No need to rub anything in: you totally forget you have this on.

You can stick this can of sunscreen by the door to spray on your arms, neck and face on your way out each morning. There is no longer any excuse to *not* wear sunscreen every day.

My husband, who has a skin condition and needs to wear sunscreen daily, will actually wear this product without making a face. That’s worth a lot to us right there. :)

Secondly, this spray is very pleasant to use. There is a clean subtle scent, and you feel a lovely cooling sensation as the mist touches your skin. On hot days it feels great!

Thirdly, with this sunscreen you can actually get sun protection into the cracks and crevices normally missed, like around the ears, the back of the neck, the bald spot on top of someone’s head.

The directions do NOT encourage spraying this product on your face. This is probably because the manufacturers don’t want anyone breathing in the sunscreen or getting it into their eyes. They instead suggest spraying it on your hands and then rubbing it on your face.

I have found it works just fine if you close your eyes, hold your breath, and lean into a burst of mist you spray into the air in front of your face. This feels nice with the cooling effect, and makes a nice even layer of sunscreen over my entire face.

Putting the sunscreen on in this manner is a GREAT way to make sure you have sunscreen on every day, even if you are already wearing makeup. You can do your daily morning “face” with a moisturizing facial sunscreen, then makeup, then a spritz of this sunscreen to “set” and protect your face. You can even reapply the sunscreen throughout the day, without needing to remove and re-apply makeup!

While I have nothing but raves about this sunscreen, I wonder about the cooling sensation *after* summertime. In the dead of winter, I am not sure I’ll want a cooling mist.

But this is really a minor quibble in a dream-come-true cosmetic. I believe I will actually be able to wear sunscreen *every day* for once!

Neutrogena Fresh Cooling Body Mist Sunblock with Patented HelioplexTM Technology , SPF 45, 5 Oz

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Jul 24 2008

Plug Your Business! [book]

Published by Jill Florio under Tech and Business

Plug your Business: Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks

This is a helpful book for navigating the waves of social networking. It’s a quick read, with useful links and helpful tactics for the non-geek to leverage the web in marketing their business.

Unfortunately, any book of this sort quickly becomes outdated - social technologies ebb and flow that quickly. A *huge* portion of the book is dedicated to MySpace, for example. One tiny paragraph is devoted to Facebook. As I am a FB user and don’t bother with MySpace, that means several of this book’s chapters are useless for me.

LinkedIn, Flickr, uTube and all other big networking sites also rate a tiny blurb, no more. Twitter isn’t even mentioned! This is a 2007 book and already out of date.

Useful chapters include setting up your website, starting to blog, and hooking your brand into the blogosphere. A few pages cover developing your blog content over the long haul. Using Technorati, Digg and Del.icio.us is touched upon.

I found the passage on building a guest column interesting. The viral video/podcasting chapter has decent, albeit bare bones, basics. I also appreciated the nuggets on using Amazon, analyzing traffic stats and monitizing your site.

Overall, anyone already familiar with the basics of MySpace, tagging, developing a blog, using Amazon’s review system, setting up RSS and so on won’t learn much from this slim volume. On the other hand, this book offers an easy introduction to web 2.0 marketing that social network newbies won’t find intimidating.

Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks

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Jul 24 2008

Suave Invisible Solid AntiPerspirant & Deodorant, Sweet Pea & Violet

Published by Jill Florio under Beauty

I am one of those people who HAS to wear an antiperspirant every day, or I’ll end up smelling myself. So I have to be picky about my underarm protection. suave violets antiperspirant

I *love* this new glide antiperspirant by Suave. The scent is fresh and gentle, not overbearingly floral or like a huge waft of powder. I like violet scents in any case. The sweat pea top scent is more obvious to me than the violet base, but I can still detect it. As I wear a lot of perfume with notes of violet, it’s neat that my underarm scent won’t fight my cologne.

The sensation is nice - it’s dry and clean-feeling, not sticky or gloppy. The product goes on clear. I don’t have to worry about paste-like deodorant clumps in the folds of my armpit, or white marks on my clothing.

The container promotes its 24 hour protection, and for me, it lasts as long as it claims (ie - I can go until mid-morning of the next day on a camping trip without starting to smell/feel funky).

The newest container has a swivel base, which is a nice upgrade from the original screw disk at the bottom. This kind of improvement will be helpful for people with arthritis or dexterity problems: it’s a lot easier to manipulate. The base swivels smoothly and you can also un-swivel it backwards to make the product retreat into the container as needed.

The price point is about the same or slightly better than comparable products (I can usually find it on sale at Rite Aid, for example), and one container lasts around six months for daily use. A little goes a long way.

I work out on the treadmill and also do yoga every day, and I still feel well protected.

Well recommended!

Suave Invisible Solid Anti-Perspirant & Deodorant, Sweet Pea & Violet - 2.6 OZ

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