Aug 24 2008
Start your Own Blogging Business - book review
Start your Own Blogging Business is short but dense with info. With absolutely no fluff, the book offers quick tips on setting up a blog to complement the small or home business.
Information (briefly) covers: choosing your blogging platform, planning your blog style, choosing a domain, selling ad space, optimizing layout and setting up news aggregators. Short passages introduce why you need to use something - for example, trackback URLs - and how to install them.
The section on making your media kit is unique among the blogging books I’ve seen, and useful enough to copy and stick in a business plan.
The last chapter inexplicably discuses whether your business should be a sole proprietorship, partnership, S or C corp, or an LLC. This is an odd choice for this kind of book, which until now has been all about blogging. Setting up the legalities of your business is something one would probably buy another book for! This was an odd choice to add to an already short blogger’s book.
At under one hundred pages, much of the richness of the blogging world just isn’t expressed. I am sure some readers will find this is all they actually need. Otherwise I suggest purchasing this *with* Blogging for Dummies and using them together.
Recommended for home and small office owners seeking a quick read about blogging, or for showing one’s boss how easy it can be to set up and run a blog for your business.
Buy Start Your Own Blogging Business (Startup books) at Amazon.com
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