JillFlorio

This short book is a very clear and easy read; just about right for blogging novices seeking a quick introduction to the basics. The pages are written in “sound bites” for the busy non-tech professional, in lucid language, with no padding. You get just the facts needed to get your business blog set up, from idea to reality, in a reading that should not take more than one afternoon.

My major beef with the book: the author’s single-minded focus on Typepad as a blogging platform. What about Blogger and Word Press? Exactly *half* of this book reads like a how-to manual for TypePad.

Although I understand this is the author’s choice and probably the blogging platform he is most comfortable with, nowhere on the jacket blurb is TypePad mentioned. I would like to have known this if I was buying the book! What if I already had the start of a WordPress blog and wanted to know how to develop it? Half this book, short enough already, would be wasted cash for me. I find this a bit disingenuous on the part of the publisher.

I would recommend this book only if the blogger-to-be wanted a step-by-step description of starting a blog from *scratch* on Typepad.

For people already owning a blog, the book is just a bit too remedial. For the price, there are other books for the beginning blogger that should prove more useful and take one beyond the baby steps offered here.

Blogwild!: A Guide for Small Business Blogging

Stumble it!

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